Empro

Empro is a Portuguese company specialising in the distribution of beverages and food products, combining industry experience, quality, logistical efficiency, and strong customer relationships to deliver reliable solutions for the hospitality and food service sectors.

Founded in 1991 in the Algarve, under the name Emprodalbe — Entreposto de Produtos Alimentares e Bebidas, Lda., the company has developed its activities in the distribution industry, establishing a presence across different regions of Portugal and building partnerships with leading national and international brands.

With more than three decades of experience, Empro positions itself as a commercial partner for businesses operating in the HORECA (Hotels, Restaurants and Cafés) and FOOD sectors, providing a diverse product portfolio, distribution services, and solutions tailored to different business requirements.

Through its website, Empro.pt, the company showcases its product categories, represented brands, logistics infrastructure, and services available to industry professionals.

Products & Areas of Specialisation

Empro offers a carefully selected portfolio of brands and products, designed to meet the requirements of different commercial establishments, from independent restaurants and cafés to hotels and larger hospitality businesses.

Its main product categories and areas of specialisation include:

• Wines: A selection of Portuguese and international wines from different wine-producing regions, producers, and styles, designed to complement the offerings of restaurants, hotels, and specialist retailers.

• Beers & Ciders: Distribution of recognised brands and different beer and cider varieties, catering to consumer preferences and the requirements of different hospitality establishments.

• Spirits: A range of liqueurs, distilled beverages, and other spirits, representing national and international brands.

• Water & Soft Drinks: Distribution of mineral water, sparkling water, soft drinks, and other beverages for everyday consumption and professional hospitality operations.

• Food & Grocery Products: A selection of complementary food products designed for restaurants and food retailers.

• Exclusive Products: Representation and distribution of selected brands and product ranges, providing customers with opportunities for commercial differentiation.

The company's portfolio includes recognised brands such as Licor Beirão, S. Pellegrino, Água de Monchique, Quinta do Quetzal, and Quinta Vale d'Aldeia, among others.

This diversity allows Empro to offer solutions tailored to different business concepts, commercial requirements, and consumer preferences.

A History of Growth & Specialisation

Empro's history began in 1991 with the distribution of products from the Vidago, Melgaço and Pedras Salgadas range, including Caramulo mineral water.

In 1992, the company established a partnership with San Miguel, strengthening its presence in the beverage market and beginning a period of growth supported by long-term commercial relationships.

In 2002, Empro relocated its operations to the Loulé Industrial Zone, improving its storage capacity, logistics efficiency, and proximity to customers.

Its expansion continued in 2008 with the opening of Garrafeira Baco in Loulé, a specialist wine and spirits retailer.

In 2016, as part of its 25th anniversary celebrations, Empro launched Dgustar, an event dedicated to presenting products and strengthening relationships between customers, suppliers, and producers.

The company's expansion into the Lisbon region began in 2017 through operations in Alfragide, followed by the acquisition of warehouses in the Passil Industrial Zone in Alcochete in 2018.

These developments allowed Empro to establish a distribution infrastructure capable of serving different markets and supporting its continued business growth.

Logistics & Distribution

One of the fundamental pillars of Empro's business is its logistics infrastructure, which plays an essential role in delivering efficient distribution services tailored to the needs of professional customers.

The company operates two dedicated warehouses, located in Loulé and Alcochete, providing the facilities required to organise and distribute products throughout its service areas.

The Loulé warehouse supports operations across the Algarve, while the Alcochete facility serves Lisbon, Greater Lisbon, and the Setúbal district.

This infrastructure helps bring products closer to customers, streamline supply processes, and improve the company's responsiveness to the requirements of commercial establishments.

In an industry where product availability, delivery schedules, and operational efficiency are essential, logistics represents an important competitive factor.

Solutions for Hospitality & Food Service Professionals

Empro operates with a strong focus on professional markets, aiming to establish long-term commercial relationships and provide solutions suited to different business models.

Its customer base includes hotels, restaurants, cafés, and food retailers, each with different requirements regarding product selection, purchasing volumes, and supply frequency.

Beyond distributing beverages, the company aims to support customers in selecting products and developing their commercial offerings.

Industry knowledge, a diverse product catalogue, and a dedicated commercial team allow Empro to develop proposals tailored to individual business requirements.

This approach emphasises trust, continuity, and personalised service, positioning distribution as an essential component of business support.

Innovation & Digital Transformation

Technology plays an increasingly important role in the evolution of distribution businesses, particularly in catalogue management, customer relationships, order processing, inventory management, and logistics operations.

Empro has embraced digital transformation through an online presence that showcases its portfolio, promotes represented brands, and facilitates communication with customers and business partners.

The platform includes a dedicated B2B area for professional customers, with account registration mechanisms and access to online ordering services.

Digital solutions help simplify commercial processes, improve information management, and enable more efficient communication between the company and its customers.

This technological evolution complements Empro's extensive industry experience, allowing its services to adapt to the changing requirements of modern businesses.

Trust, Quality & Customer Relationships

Empro's philosophy is built around three fundamental principles: trust, service, and innovation.

The company focuses on the quality of the products it represents, the reliability of its distribution processes, and the development of long-term commercial relationships based on proximity and personalised support.

Its commitment to continuous improvement and its ability to respond to market trends enable Empro to maintain a dynamic product portfolio aligned with changing consumer expectations and professional requirements.

Empro represents a specialised approach to beverage distribution, combining experience, established brands, logistics, innovation, and customer-focused service.

Beyond simply supplying products, the company aims to build lasting partnerships, helping customers develop competitive offerings through efficient, reliable distribution and a strong commitment to quality and trust.