iSwitch

iSwitch is a Portuguese technology retailer specialising in smartphones, electronic devices, accessories and technical repair services, combining specialist knowledge, personalised customer support and E-commerce.

Established in 2013 and operating a physical shop in Benfica, Lisbon, Portugal, iSwitch was created by a group of professionals sharing a passion for Apple products and technology.

The company initially focused on repairing Apple devices, including iPhones, iPads, iPods and MacBooks. Its technical experience subsequently supported an expansion into repairs for other manufacturers, including Samsung, Huawei and Xiaomi.

In 2018, iSwitch introduced a broader commercial offering of used and pre-owned devices, supported by technical assessments conducted by its specialist team.

Through its digital platform, iSwitch.pt, the business offers new and pre-owned smartphones, accessories, repair services and device trade-in opportunities.

The company's approach brings together technology sales, specialist repairs and customer care, providing solutions for purchasing, maintaining and replacing electronic devices.

Products & Areas of Specialisation

iSwitch provides a range of technology products and services organised by manufacturer, product category and technical requirements.

Its main areas of activity include:

• New iPhones: Apple smartphones from different generations, available in various colours and storage capacities.

• Pre-Owned iPhones: Previously owned devices assessed by the company's technical team and offered as alternatives to new equipment.

• Samsung Smartphones: Selected Galaxy smartphones covering different models and specifications.

• iPads: Apple tablets and specialist technical assistance for different generations.

• Mac Computers: Repair services for MacBooks and iMacs, including component replacement.

• Apple Watch: Smartwatches and related accessories from Apple's ecosystem.

• Smartphone Accessories: Protective cases, screen protectors, chargers, cables and complementary products.

• Tablet & Computer Accessories: Chargers, backpacks, protective bags and products designed for different devices.

• MagSafe Accessories: Products compatible with magnetic charging and attachment systems.

• Headphones & Audio Accessories: Earphones and complementary audio products.

• Smartphone Repairs: Technical diagnosis and replacement of damaged or faulty components.

• Tablet & Computer Repairs: Maintenance and technical assistance for Apple equipment and supported devices.

• Device Trade-Ins: Assessment and acquisition of used Apple equipment, subject to the company's commercial conditions.

This range allows iSwitch to support customers throughout different stages of device ownership, from initial purchase to maintenance, repair and replacement.

A Business Built Around Apple Technology

iSwitch began as a project developed by professionals with a shared interest in Apple products.

Its original activities focused on repairing devices such as iPhones, iPads, iPods and MacBooks, establishing technical capabilities in a rapidly evolving industry.

Repairing modern electronic equipment requires an understanding of internal components, device architecture, disassembly procedures and replacement-part compatibility.

This expertise became an important element of the company's identity, connecting technical assistance with close customer relationships.

As the smartphone market developed, iSwitch expanded its repair offering to additional manufacturers and operating systems.

The introduction of pre-owned equipment sales in 2018 represented another stage in its development, combining retail operations with technical evaluation.

This evolution established a business model connecting specialist repairs, consumer technology retail and E-commerce.

Apple Device Repair Services

Technical assistance for Apple equipment remains one of iSwitch's principal areas of specialisation.

The company offers services covering different generations of iPhones, iPads, MacBooks and iMacs.

Its repair catalogue includes services such as:

• Screen and display component replacement.

• Repair of damaged glass and touchscreen assemblies.

• Battery replacement.

• Selected MacBook component repairs.

• Technical diagnosis of device faults.

• Internal cleaning and maintenance associated with certain repairs.

Organising repairs by device model enables customers to identify relevant services and review the applicable conditions.

For selected devices, iSwitch advertises short repair times, although actual completion depends on the model, type of intervention and availability of replacement components.

This specialist capability complements the company's retail activities, allowing customers to access both equipment purchases and after-sales technical services.

Multibrand Technical Assistance

Beyond Apple devices, iSwitch provides repair services for smartphones from other recognised manufacturers.

Its service catalogue includes Samsung, Huawei and Xiaomi devices, covering different models and generations.

Available interventions include the replacement of screens, batteries and other components, depending on the device and the reported fault.

Multibrand assistance reflects the diversity of today's consumer technology market, where customers use devices with different hardware configurations and operating systems.

The ability to support several manufacturers contributes to iSwitch's positioning as a specialist technology service provider rather than exclusively an Apple-focused repair shop.

New & Pre-Owned Technology

Technology retail represents another important component of iSwitch's activities.

The company offers different generations of smartphones, including both new and pre-owned devices.

Its catalogue allows customers to compare models with different technical specifications, storage capacities and commercial conditions.

For pre-owned equipment, iSwitch emphasises the role of technical assessment in determining the condition and suitability of devices before resale.

This provides an alternative for customers interested in previous-generation smartphones or looking for different purchasing options.

By combining new products with pre-owned technology, the company addresses a broader range of budgets and consumer preferences.

Device Trade-Ins & Reuse

iSwitch also provides a trade-in and used-device purchasing service for selected Apple equipment.

According to its published conditions, the service covers products including iPhones, iPads, iPods, MacBooks, iMacs, Mac Minis and Mac Pros.

Devices are assessed according to their model, physical condition and functionality before a trade-in value is proposed.

Customers may use eligible devices as part of a replacement purchase or sell equipment to the business under the applicable terms.

This approach supports the continued commercial use of existing electronic devices.

Combining trade-ins, repairs and pre-owned equipment sales contributes to a business model that addresses different stages of a device's lifecycle.

Accessories & Personalisation

iSwitch offers a selection of accessories designed to complement smartphones, tablets and computers.

Its catalogue includes protective cases, screen protectors, charging accessories, cables, headphones, bags, backpacks and MagSafe-compatible products.

These items provide practical solutions for device protection, transport, charging and everyday use.

Accessories also offer opportunities for personalisation, allowing customers to select different colours, styles and functional features.

The availability of complementary products strengthens the connection between device sales, technical services and everyday customer requirements.

Physical Shop in Benfica, Lisbon

iSwitch operates a physical shop on Avenida do Uruguai, in Benfica, Lisbon.

The premises provide a direct point of contact for purchasing equipment, exploring accessories and requesting technical assistance.

Face-to-face service is particularly valuable when explaining equipment faults, reviewing repair alternatives or discussing device specifications.

The shop also plays an important role in the assessment of equipment offered for trade-in.

Personalised assistance complements the company's online operations, providing customers with a choice between digital shopping and direct technical support.

E-commerce & Digital Customer Experience

E-commerce is an important part of iSwitch's business, complementing its physical shop with an online product catalogue and purchasing platform.

Through iSwitch.pt, customers can explore smartphones, compare models, review product characteristics and place orders.

The catalogue organises devices by manufacturer, model and storage capacity, helping users identify specific configurations.

Repair services are also presented through structured product-style listings, allowing visitors to browse interventions for different devices and access relevant information.

The platform includes search tools, product filtering, comparison functionality, wishlists, customer accounts and online shopping baskets.

This integration brings together two distinct commercial activities — physical product sales and technical services — within the same digital environment.

The website also provides information about payment options, delivery, returns and commercial conditions.

Digital Organisation of Repair Services

One of the distinguishing features of iSwitch's digital presence is its structured repair catalogue.

Rather than presenting technical assistance exclusively as a generic service, the website includes individual listings for specific devices and interventions.

Customers can explore services such as battery replacement, screen replacement and other repairs according to manufacturer and model.

Listings may include descriptions, indicative prices, component information and estimated repair times for selected devices.

This organisation helps customers understand available services before contacting the company.

In an industry involving numerous device generations and component variations, accessible technical information contributes to a more useful online customer experience.

Technical Expertise & Customer Care

The consumer electronics industry evolves continuously, requiring specialist businesses to adapt to new hardware generations, repair procedures and customer requirements.

Smartphones and computers frequently introduce changes to internal components, display technologies, battery systems and security features.

iSwitch operates within this technical environment, combining practical experience with knowledge of the products it sells and services.

The relationship between its retail and repair activities enables the company to support customers at different stages of device ownership.

Its business philosophy emphasises the importance of helping customers resolve problems and make informed technology decisions.

An Integrated Approach to Consumer Technology

iSwitch represents a technology retail model extending beyond the sale of electronic devices.

Its activities combine new and pre-owned smartphones, multibrand technical repairs, accessories and device trade-in services.

With a physical shop in Lisbon and an E-commerce platform, the company brings together commercial convenience and specialist technical assistance.

iSwitch combines Apple devices, Android smartphones, specialist repair services, accessories, trade-ins and E-commerce, providing solutions for everyday technology requirements.

Beyond simply selling smartphones, the company aims to help customers select, repair and extend the useful life of their devices, bringing together technical knowledge and personalised customer care.

iSwitch — Sales, Repair & Care.