LojaPro.pt

LOJAPRO.PT is a Portuguese specialist retailer of medical and hospital supplies, orthopaedic products, mobility equipment, physiotherapy accessories, geriatric care solutions and hygiene products, combining a comprehensive catalogue with customer assistance and E-commerce.

Established on 1 September 2011, the brand is operated by Helder Pinheiro, Lda., a Portuguese company based in Braga.

The business was founded in response to identified gaps in the supply of medical and hospital products to healthcare professionals, with the objective of providing suitable equipment and consumables for different care environments.

Since its establishment, LOJAPRO has developed a diversified offering serving healthcare professionals, institutions, carers and private individuals.

Through its online platform, Lojapro.pt, the company provides access to medical consumables, clinical equipment, orthopaedic supports, rehabilitation products, mobility aids, adjustable beds, incontinence supplies and personal care products.

The online operation is complemented by a network of physical shops across northern Portugal, enabling the brand to combine digital shopping with local customer contact.

LOJAPRO's philosophy emphasises product suitability, quality, functionality and value, aiming to help customers access equipment and supplies adapted to their individual needs.

Its corporate motto, "We value your health", reflects the brand's focus on healthcare, comfort and everyday wellbeing.

Products & Areas of Specialisation

LOJAPRO provides an extensive product catalogue organised around healthcare, rehabilitation, mobility and personal care requirements.

Its principal categories include:

• Medical & Hospital Supplies: Clinical consumables, dressings, bandages, diagnostic products, medical instruments and first-aid equipment.

• Physiotherapy & Massage: Electrotherapy and pressotherapy equipment, massage products, treatment tables, therapeutic tapes and rehabilitation accessories.

• Orthopaedic Products: Orthoses, joint supports, lumbar belts, cervical collars, slings, walking boots and compression garments.

• Mobility Equipment: Manual and electric wheelchairs, walking frames, walking sticks and complementary mobility accessories.

• Incontinence Products: Absorbent briefs, pads, underpads, protective products and related hygiene supplies.

• Pressure Care Equipment: Pressure-relieving mattresses, cushions, heel protectors and products used in positioning and skin protection.

• Daily Living Aids: Bathing, toileting, accessibility and transfer equipment.

• Adjustable Beds & Recliners: Articulated beds, functional armchairs and complementary furniture.

• Comfort & Wellbeing: Mattresses, pillows and products designed for different comfort requirements.

• Maternity & Paediatric Care: Feeding, breastfeeding, baby hygiene and safety products.

• Specialist Footwear: Orthopaedic footwear, professional clogs and safety shoes.

• Professional Clothing: Uniforms and workwear for medical staff and other professional activities.

• Hygiene & Cleaning: Detergents, disinfectants, laundry products, paper supplies and waste management products.

• Personal Care & Beauty: Personal hygiene, skincare and related everyday products.

This diversity allows LOJAPRO to serve different environments, from hospitals, clinics and residential care facilities to private homes.

A History Connected to Healthcare

LOJAPRO began operating in September 2011 with a clear business objective: to address shortcomings in the availability and distribution of medical and hospital products.

The company set out to provide healthcare professionals with suitable supplies and equipment, placing particular emphasis on product selection and technical characteristics.

From its earliest stages, the business highlighted the importance of working with national and international manufacturers and suppliers.

Its selection philosophy considered factors such as intended use, product quality, practicality and the relationship between price and performance.

As the company developed, it expanded its catalogue, strengthened its digital presence and introduced physical retail locations.

LOJAPRO also developed a franchising model focused on orthopaedic and geriatric products, creating a structure intended to support commercial expansion through local partners.

This evolution helped establish a business combining healthcare retail, professional supply and online commerce.

Medical Consumables & Hospital Equipment

Medical supplies represent one of LOJAPRO's core business areas.

Its catalogue includes consumables used in different healthcare environments, such as gloves, masks, catheters, syringes, needles, dressings and bandages.

The company also provides products associated with wound care, disinfection, diagnostic procedures and first aid.

These items vary according to their specifications, intended applications, sizes and handling requirements.

Access to accurate product information is therefore an important part of the purchasing process.

LOJAPRO aims to support professionals and organisations seeking a broad selection of healthcare consumables through a specialist supplier.

This category remains closely connected with the company's original objective of serving healthcare professionals.

Orthopaedics & Support Products

Orthopaedic products form one of the most prominent categories within LOJAPRO's offering.

The retailer supplies orthoses and supports designed for different parts of the body, including the knee, ankle, wrist, shoulder, back and neck.

Its catalogue also includes lumbar belts, cervical collars, posture supports, arm slings and medical walking boots.

Compression products and specialist footwear complement the range.

These items may be used in different care and rehabilitation contexts, depending on the product and the recommendations of qualified healthcare professionals.

LOJAPRO provides options with different sizes, support characteristics and configurations, helping customers explore products suited to specific requirements.

Geriatric Care, Mobility & Independence

Geriatric care and mobility support are central to LOJAPRO's specialist retail positioning.

The company supplies manual wheelchairs, powered wheelchairs, walking frames, walking sticks and related accessories.

Its catalogue also includes bathing and toileting aids, transfer equipment and products designed to support everyday activities.

These solutions are relevant to different care settings, including residential care facilities, assisted living environments and private homes.

Product specifications, dimensions and individual suitability are important considerations when selecting mobility equipment.

By offering different models and categories, LOJAPRO helps customers and professionals explore practical solutions for mobility and daily living.

Adjustable Beds & Pressure Care

LOJAPRO offers adjustable beds, functional recliners and related support equipment for domestic and institutional use.

Depending on the model, adjustable beds allow certain sections to be repositioned to accommodate different comfort and care requirements.

The company also supplies pressure-relieving mattresses, cushions, heel protectors and other positioning accessories.

These products may form part of broader care arrangements for individuals with limited mobility, alongside appropriate professional assessment.

The diversity of options allows customers to consider differences in size, construction, operation and intended use.

Physiotherapy, Rehabilitation & Massage

Physiotherapy and rehabilitation represent another important part of LOJAPRO's product catalogue.

The company offers equipment and consumables used in different professional and therapeutic environments.

Products include electrotherapy and pressotherapy equipment, thermal therapy items, exercise and rehabilitation accessories, treatment tables and functional tapes.

Massage creams, gels and complementary consumables form part of the same product family.

This category serves physiotherapy clinics, rehabilitation professionals, institutions and private customers, subject to the appropriate use and technical guidance for each product.

Hygiene, Incontinence & Personal Care

LOJAPRO also offers a comprehensive range of hygiene and incontinence products.

These include absorbent briefs, incontinence pads, protective underpads and related personal care supplies.

The catalogue extends to cleaning detergents, disinfectants, paper products and supplies for professional hygiene management.

Such products are used in a variety of settings, including healthcare facilities, care homes and private households.

Different packaging formats and product characteristics enable customers to select options according to their requirements and consumption patterns.

This offering complements LOJAPRO's medical and orthopaedic specialisations by covering everyday hygiene and care needs.

Healthcare Professionals & Institutional Customers

LOJAPRO's original focus on healthcare professionals remains an important part of its business identity.

The company communicates an intention to provide suitable products, relevant information and customer support for professional healthcare environments.

Its offering can serve clinics, rehabilitation centres, care facilities and other organisations requiring specialist consumables and equipment.

According to its corporate information, customers in the Braga district can request a visit from a customer account manager.

This service provides an additional channel for discussing requirements and obtaining more detailed product information.

By combining professional customer contact with online purchasing, LOJAPRO supports different procurement preferences and business needs.

Physical Retail Network

Alongside its E-commerce operation, LOJAPRO maintains a network of physical retail locations in northern Portugal.

The company's website identifies shops in:

• Caldas das Taipas / São Martinho de Sande, Guimarães

• Vila Nova de Famalicão

• Viana do Castelo

• Vila Verde, Braga

Its headquarters are also listed in Braga.

These physical locations provide opportunities for direct customer assistance and complement the online product catalogue.

The combination of digital and in-person channels enables the brand to develop a broader distribution model suited to different purchasing habits.

Franchising & Commercial Expansion

LOJAPRO has also developed a franchising concept specialising in orthopaedic and geriatric products.

The programme was introduced publicly in 2018, following the development of the company's original commercial operations.

Its objective is to expand the brand's physical presence through independent partners operating within an established business structure.

The published franchising model describes support with shop selection, premises preparation, training, purchasing, advertising, IT systems and store management.

This approach combines local entrepreneurship with the resources and expertise of the parent business.

Franchising therefore represents an important part of LOJAPRO's business development history, although current contract terms and network figures should be confirmed directly with the company.

E-commerce & Digital Shopping Experience

E-commerce is a central component of LOJAPRO's commercial activities.

Through Lojapro.pt, customers can browse product categories, compare items, review technical information and place orders online.

The platform provides structured navigation for a catalogue covering numerous medical, orthopaedic and personal care applications.

Its functionality includes product search, comparison tools, wishlists, customer accounts and online shopping baskets.

Product pages present descriptions, images, references and relevant commercial details.

Clear information architecture is particularly important in a catalogue where items may differ by dimensions, specifications, materials and intended use.

The online platform allows LOJAPRO to serve customers throughout Portugal while complementing its physical retail presence.

Delivery Services & Customer Assistance

LOJAPRO offers shipping services to mainland Portugal, the Azores and Madeira, subject to the applicable conditions.

Its published commercial terms include free delivery for qualifying orders to mainland Portugal, depending on the order value and current conditions.

Customers can contact the company by telephone or email for information about products and purchases.

The combination of online ordering, customer support and physical shops aims to provide an accessible purchasing experience for individual customers and professional organisations.

Technology for Specialist Healthcare Retail

Selling medical, orthopaedic and geriatric products presents particular challenges relating to product classification and technical information.

A single catalogue may include products available in different sizes, materials, configurations and packaging formats.

Accurate presentation is important for helping customers identify the correct item and understand its characteristics.

E-commerce technology enables specialist retailers to organise product families, present technical specifications and manage commercial operations.

For LOJAPRO, digital commerce provides an important connection between manufacturers, professional users, institutions and private customers.

Its online presence complements the company's distribution network and supports access to a broad range of specialist products.

A Business Focused on Healthcare & Everyday Wellbeing

LOJAPRO represents a specialist retail model combining healthcare supplies, orthopaedic equipment, mobility solutions and products for professional and domestic use.

Since 2011, the company has developed a broad commercial offering, expanded its physical presence and established an E-commerce platform dedicated to different healthcare and personal care needs.

LOJAPRO brings together medical supplies, orthopaedics, geriatric products, physiotherapy, mobility equipment, incontinence care, hygiene, adjustable beds and specialist E-commerce, serving both professional and individual customers.

Beyond simply supplying products, the business aims to make suitable healthcare, mobility and comfort solutions easier to access.

LOJAPRO — We value your health.